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Color analysis 101

What is color analysis?

ECBy Eujin Choi

2026-06-24 · 7 min read

Contents+

Color analysis is the practice of finding the range of colors that flatter you, based on three qualities of your skin, hair, and eyes: undertone (warm or cool), depth (light or deep), and chroma (soft or bright). The result is a personal palette, plus a shorter list of colors to keep away from your face.

What is color analysis?

The three things it actually measures

Strip away the branding and every method reads the same three traits. Undertone is whether your skin runs golden and warm or pink and cool. Depth is how light or dark you are overall, hair and eyes included. Chroma is whether vivid color suits you or quietly drains you. Get those three right and the season falls out of them.

The three things it actually measures

Why a wrong color shows on your face

Hold the right color near your jaw and your skin evens out. Your eyes look more awake. Shadows under them go quiet. Hold the wrong one and the opposite happens, you go a little grey or sallow and tired-looking. The shirt didn't change. The light bouncing off it onto your skin did, and your face is a surprisingly honest mirror.

Why a wrong color shows on your face

Where the seasons come in

Those three traits get sorted into one of 12 seasons, a more precise version of the old four (Spring, Summer, Autumn, Winter). Spring and Autumn are warm. Summer and Winter are cool. Each one then splits by depth and brightness. You can browse all twelve on the seasons hub and see the exact colors on each palette page.

Where the seasons come in

How people actually find their season

Three routes, from quickest to most reliable:

  • Guess from your undertone and depth and match a season. Free, and roughly right.
  • Drape real fabric near your face in daylight and watch your skin. The classic salon method.
  • Run a photo through an AI analysis for a precise read in a few minutes.

Quick answers

Common questions.

What is color analysis?+

Color analysis finds the colors that flatter you based on the undertone, depth, and chroma of your skin, hair, and eyes. You end up with a personal palette of flattering shades and a shorter anti-palette to avoid.

Is color analysis accurate?+

In neutral daylight, with a fair comparison like fabric draping or a calibrated photo, it's very consistent. Most mistypes happen when people judge from memory or under coloured lighting.

What are the 12 color seasons?+

Light, Warm, and Clear Spring; Light, Cool, and Soft Summer; Soft, Warm, and Deep Autumn; Cool, Clear, and Deep Winter. Each is a specific mix of undertone, depth, and chroma.

EC

Eujin Choi

Professional draper, Seoul

Eujin runs her own personal-color clinic in Seoul, where seasonal analysis began. She has draped thousands of clients in person, and that hands-on read of how real fabric falls on real skin is what shapes everything she writes here.

Further reading

Keep learning

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One selfie returns your season, your 12-color palette, and the shades to avoid, in about 15 minutes.

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